Using the
the
wine bottles in place of the two "L's" in cellar for the Cellar
Chat site helps visitors to immediately identify the content of the
site as wine related. The simple image also works well in print.
A simple, 2-color palette
was used for the e-folio Class Resource logo.
The goal was to achieve a professional look that was still elegant
by
combining the 2 different
typefaces.
Companions for life is
a fictitious pet store that caters to devoted pet owners
with
upscale tastes. The logo includes the
tag line, "...because they're more than just pets,"
to play off the fact that pet owners often "humanize" their pets.
The red and gold colors,
and the autumn leaf of the fictitious New
England Academy of Music logo evoke images of New
England in the fall. The elegant
cursive script reflects
the artistic expression of the school's programs.