Behind every effective website there's a good concept. Planning the content of your pages and defining the architecture of your site are key components of a successful design. During the planning phase, we’ll

• Clarify your goals for the site


• Explore your mission statement and your vision for the site


• Define your target audience


• Examine the message you want to communicate


• Evaluate the content that’s available to support your message


• Develop a storyboard


• Decide on the graphical, organizational, and navigational elements


• Discuss site hosting, training, and maintenance

At the end of the planning phase, you’ll have a clear idea of what needs to be done in order to achieve your website goals, and you’ll be ready to move into the development phase. Good plans put in place before the first line of code ever gets written will save you money and ensure that your site is easy to use, functional, and effective.

Website Development

After the storyboard and the design have been approved and the existing content has been evaluated, it’s time to begin building your site. This is where the careful plans developed in phase one will come to life. Using your plan as the foundation, the content that you provide (or we develop for you) will be turned into web pages. Your input will be solicited frequently throughout this phase to ensure that the resulting pages meet your expectations. During the development phase we’ll

• Scan, correct as necessary, and optimize any images that will be used


• Design graphical elements (logo, graphical navigation etc.)


• Proofread, edit, and/or develop all written content


• Code all pages using HTML, Cascading Style Sheets, and JavaScript


• Create necessary forms and/or calendar pages


• Upload the completed site to your ISP


• Provide maintenance training as necessary

Website Maintenance

This service is presented last because it is assumed you have to plan and develop a website before you can maintain it, but maintenance is actually a critical element of the planning phase. Don’t let yours be an orphan website. If you don’t have someone on your staff that you can assign site maintenance to, then hire a professional. The investment is minimal, and there’s no quicker way to lose credibility with your savvy web audience than failing to keep your website current.

Update! Update! Update!